Brand management is the application of marketing techniques to
a specific product, product line, or brand. A properly branded product
will increase the product's perceived value to the customer and thereby
increase brand franchise and brand equity. Quality customers will continue
to support a product or service that is familiar in the marketplace or
perceived as a quality brand.
Advertisements are designed to generate increased consumption
of those products and services through the creation and reinforcement
of "brand image" and "brand loyalty". For these
purposes, advertisements sometimes embed their persuasive message
with factual information. Every major medium is used to deliver these
messages, including television, radio, cinema, magazines, newspapers,
video games, the Internet and billboards.
Marketing is an ongoing process of planning and executing the
marketing mix for products, services or ideas to create exchange
between individuals and organizations. Marketing tends to be
seen as a creative industry, which includes advertising, distribution
and selling. It is also concerned with anticipating the customers'
future needs and wants, which are often discovered through
SEO - Search Engine Optimization
Imagine that you have the most beautiful website, containing
all the right information, with great functionality and friendliness,
but... it is nowhere to be found or even got indexed by the
three of the most important search engines, Google, Yahoo, and MSN.
If your business relies heavily on internet
traffic, then it is critical that you have your website optimized.
Corporate & Commercial Photography